Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
16A1EA
RGB
22, 161, 234
HSL
201, 83%, 50%
HSB
201, 91%, 92%
CMYK
91, 31, 0, 8
LAB
62, -15, -47
LCH
62, 49, 252
OKLCH
0.68, 0.15, 240
XYZ
28, 32, 82
LUV
62, -39, -72
HWB
201, 9%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.