Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
170303
RGB
23, 3, 3
HSL
0, 77%, 5%
HSB
0, 87%, 9%
CMYK
0, 87, 87, 91
LAB
2, 7, 2
LCH
2, 7, 20
OKLCH
0.14, 0.04, 24
XYZ
0, 0, 0
LUV
2, 5, 1
HWB
0, 1%, 91%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.