Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17293F
RGB
23, 41, 63
HSL
213, 47%, 17%
HSB
213, 63%, 25%
CMYK
63, 35, 0, 75
LAB
16, -2, -17
LCH
16, 17, 265
OKLCH
0.28, 0.05, 254
XYZ
2, 2, 5
LUV
16, -6, -16
HWB
213, 9%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.