Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
172D46
RGB
23, 45, 70
HSL
212, 51%, 18%
HSB
212, 67%, 27%
CMYK
67, 36, 0, 73
LAB
18, -2, -19
LCH
18, 19, 264
OKLCH
0.29, 0.05, 253
XYZ
2, 3, 6
LUV
18, -8, -19
HWB
212, 9%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.