Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
172E42
RGB
23, 46, 66
HSL
208, 48%, 17%
HSB
208, 65%, 26%
CMYK
65, 30, 0, 74
LAB
18, -4, -16
LCH
18, 16, 256
OKLCH
0.29, 0.05, 246
XYZ
2, 3, 6
LUV
18, -8, -16
HWB
208, 9%, 74%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.