Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
172F4E
RGB
23, 47, 78
HSL
214, 54%, 20%
HSB
214, 71%, 31%
CMYK
71, 40, 0, 69
LAB
19, -1, -22
LCH
19, 22, 268
OKLCH
0.30, 0.06, 256
XYZ
3, 3, 8
LUV
19, -8, -24
HWB
214, 9%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.