Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173148
RGB
23, 49, 72
HSL
208, 52%, 19%
HSB
208, 68%, 28%
CMYK
68, 32, 0, 72
LAB
19, -4, -18
LCH
19, 18, 258
OKLCH
0.30, 0.05, 247
XYZ
3, 3, 7
LUV
19, -9, -18
HWB
208, 9%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.