Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173243
RGB
23, 50, 67
HSL
203, 49%, 18%
HSB
203, 66%, 26%
CMYK
66, 25, 0, 74
LAB
19, -6, -14
LCH
19, 15, 247
OKLCH
0.30, 0.05, 238
XYZ
3, 3, 6
LUV
19, -10, -14
HWB
203, 9%, 74%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.