Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17325E
RGB
23, 50, 94
HSL
217, 61%, 23%
HSB
217, 76%, 37%
CMYK
76, 47, 0, 63
LAB
21, 3, -30
LCH
21, 30, 275
OKLCH
0.32, 0.09, 260
XYZ
4, 3, 11
LUV
21, -9, -33
HWB
217, 9%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.