Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173A42
RGB
23, 58, 66
HSL
191, 48%, 17%
HSB
191, 65%, 26%
CMYK
65, 12, 0, 74
LAB
22, -11, -9
LCH
22, 14, 219
OKLCH
0.33, 0.04, 215
XYZ
3, 4, 6
LUV
22, -13, -9
HWB
191, 9%, 74%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.