Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173A6D
RGB
23, 58, 109
HSL
216, 65%, 26%
HSB
216, 79%, 43%
CMYK
79, 47, 0, 57
LAB
24, 3, -34
LCH
24, 34, 275
OKLCH
0.35, 0.10, 258
XYZ
5, 4, 15
LUV
24, -11, -41
HWB
216, 9%, 57%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.