Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173B46
RGB
23, 59, 70
HSL
194, 51%, 18%
HSB
194, 67%, 27%
CMYK
67, 16, 0, 73
LAB
23, -10, -11
LCH
23, 15, 226
OKLCH
0.33, 0.05, 221
XYZ
3, 4, 6
LUV
23, -13, -11
HWB
194, 9%, 73%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.