Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173B48
RGB
23, 59, 72
HSL
196, 52%, 19%
HSB
196, 68%, 28%
CMYK
68, 18, 0, 72
LAB
23, -10, -12
LCH
23, 16, 231
OKLCH
0.33, 0.05, 225
XYZ
3, 4, 7
LUV
23, -13, -13
HWB
196, 9%, 72%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.