Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173B49
RGB
23, 59, 73
HSL
197, 52%, 19%
HSB
197, 68%, 29%
CMYK
68, 19, 0, 71
LAB
23, -10, -13
LCH
23, 16, 233
OKLCH
0.33, 0.05, 226
XYZ
3, 4, 7
LUV
23, -13, -13
HWB
197, 9%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.