Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173B58
RGB
23, 59, 88
HSL
207, 59%, 22%
HSB
207, 74%, 35%
CMYK
74, 33, 0, 65
LAB
23, -5, -22
LCH
23, 22, 257
OKLCH
0.34, 0.07, 246
XYZ
4, 4, 10
LUV
23, -12, -25
HWB
207, 9%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.