Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173C64
RGB
23, 60, 100
HSL
211, 63%, 24%
HSB
211, 77%, 39%
CMYK
77, 40, 0, 61
LAB
24, -2, -28
LCH
24, 28, 267
OKLCH
0.35, 0.08, 253
XYZ
4, 4, 13
LUV
24, -12, -33
HWB
211, 9%, 61%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.