Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173C69
RGB
23, 60, 105
HSL
213, 64%, 25%
HSB
213, 78%, 41%
CMYK
78, 43, 0, 59
LAB
25, 0, -31
LCH
25, 31, 270
OKLCH
0.35, 0.09, 255
XYZ
5, 4, 14
LUV
25, -12, -37
HWB
213, 9%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.