Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173D40
RGB
23, 61, 64
HSL
184, 47%, 17%
HSB
184, 64%, 25%
CMYK
64, 5, 0, 75
LAB
23, -13, -6
LCH
23, 15, 205
OKLCH
0.33, 0.04, 202
XYZ
3, 4, 5
LUV
23, -14, -5
HWB
184, 9%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.