Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
173E94
RGB
23, 62, 148
HSL
221, 73%, 34%
HSB
221, 84%, 58%
CMYK
84, 58, 0, 42
LAB
28, 14, -52
LCH
28, 54, 285
OKLCH
0.39, 0.15, 263
XYZ
7, 6, 29
LUV
28, -12, -65
HWB
221, 9%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.