Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173F58
RGB
23, 63, 88
HSL
203, 59%, 22%
HSB
203, 74%, 35%
CMYK
74, 28, 0, 65
LAB
25, -7, -19
LCH
25, 21, 249
OKLCH
0.35, 0.06, 239
XYZ
4, 4, 10
LUV
25, -14, -22
HWB
203, 9%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.