Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174172
RGB
23, 65, 114
HSL
212, 66%, 27%
HSB
212, 80%, 45%
CMYK
80, 43, 0, 55
LAB
27, 0, -33
LCH
27, 33, 270
OKLCH
0.37, 0.10, 255
XYZ
5, 5, 17
LUV
27, -14, -41
HWB
212, 9%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.