Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174180
RGB
23, 65, 128
HSL
216, 70%, 30%
HSB
216, 82%, 50%
CMYK
82, 49, 0, 50
LAB
28, 5, -41
LCH
28, 41, 277
OKLCH
0.38, 0.12, 259
XYZ
6, 6, 21
LUV
28, -13, -51
HWB
216, 9%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.