Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174346
RGB
23, 67, 70
HSL
184, 51%, 18%
HSB
184, 67%, 27%
CMYK
67, 4, 0, 73
LAB
26, -15, -7
LCH
26, 16, 204
OKLCH
0.35, 0.05, 201
XYZ
3, 5, 7
LUV
26, -16, -6
HWB
184, 9%, 73%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.