Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17434C
RGB
23, 67, 76
HSL
190, 54%, 19%
HSB
190, 70%, 30%
CMYK
70, 12, 0, 70
LAB
26, -13, -10
LCH
26, 17, 218
OKLCH
0.36, 0.05, 213
XYZ
4, 5, 8
LUV
26, -16, -10
HWB
190, 9%, 70%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.