Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17436A
RGB
23, 67, 106
HSL
208, 64%, 25%
HSB
208, 78%, 42%
CMYK
78, 37, 0, 58
LAB
27, -4, -28
LCH
27, 28, 262
OKLCH
0.37, 0.08, 249
XYZ
5, 5, 14
LUV
27, -14, -34
HWB
208, 9%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.