Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174673
RGB
23, 70, 115
HSL
209, 67%, 27%
HSB
209, 80%, 45%
CMYK
80, 39, 0, 55
LAB
28, -3, -31
LCH
28, 31, 265
OKLCH
0.39, 0.09, 251
XYZ
6, 6, 17
LUV
28, -15, -39
HWB
209, 9%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.