Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17475B
RGB
23, 71, 91
HSL
198, 60%, 22%
HSB
198, 75%, 36%
CMYK
75, 22, 0, 64
LAB
28, -11, -17
LCH
28, 20, 237
OKLCH
0.38, 0.06, 229
XYZ
4, 5, 11
LUV
28, -17, -19
HWB
198, 9%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.