Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17475F
RGB
23, 71, 95
HSL
200, 61%, 23%
HSB
200, 76%, 37%
CMYK
76, 25, 0, 63
LAB
28, -10, -19
LCH
28, 22, 243
OKLCH
0.38, 0.07, 234
XYZ
5, 6, 12
LUV
28, -16, -23
HWB
200, 9%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.