Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174791
RGB
23, 71, 145
HSL
216, 73%, 33%
HSB
216, 84%, 57%
CMYK
84, 51, 0, 43
LAB
30, 7, -46
LCH
30, 47, 278
OKLCH
0.41, 0.13, 259
XYZ
8, 7, 28
LUV
30, -15, -60
HWB
216, 9%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.