Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174869
RGB
23, 72, 105
HSL
204, 64%, 25%
HSB
204, 78%, 41%
CMYK
78, 31, 0, 59
LAB
29, -7, -24
LCH
29, 25, 253
OKLCH
0.39, 0.08, 242
XYZ
5, 6, 14
LUV
29, -16, -30
HWB
204, 9%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.