Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174953
RGB
23, 73, 83
HSL
190, 57%, 21%
HSB
190, 72%, 33%
CMYK
72, 12, 0, 67
LAB
28, -14, -11
LCH
28, 18, 218
OKLCH
0.38, 0.05, 213
XYZ
4, 6, 9
LUV
28, -18, -12
HWB
190, 9%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.