Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174A86
RGB
23, 74, 134
HSL
212, 71%, 31%
HSB
212, 83%, 53%
CMYK
83, 45, 0, 47
LAB
31, 1, -39
LCH
31, 39, 272
OKLCH
0.41, 0.11, 255
XYZ
7, 7, 23
LUV
31, -16, -51
HWB
212, 9%, 47%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.