Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174B6B
RGB
23, 75, 107
HSL
203, 65%, 25%
HSB
203, 79%, 42%
CMYK
79, 30, 0, 58
LAB
30, -8, -24
LCH
30, 25, 251
OKLCH
0.39, 0.08, 240
XYZ
6, 6, 15
LUV
30, -17, -30
HWB
203, 9%, 58%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.