Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174B77
RGB
23, 75, 119
HSL
208, 68%, 28%
HSB
208, 81%, 47%
CMYK
81, 37, 0, 53
LAB
30, -4, -31
LCH
30, 31, 262
OKLCH
0.40, 0.09, 248
XYZ
6, 7, 18
LUV
30, -17, -39
HWB
208, 9%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.