Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174B9F
RGB
23, 75, 159
HSL
217, 75%, 36%
HSB
217, 86%, 62%
CMYK
86, 53, 0, 38
LAB
33, 9, -51
LCH
33, 52, 280
OKLCH
0.43, 0.15, 260
XYZ
9, 8, 34
LUV
33, -15, -68
HWB
217, 9%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.