Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
174CBB
RGB
23, 76, 187
HSL
221, 78%, 41%
HSB
221, 88%, 73%
CMYK
88, 59, 0, 27
LAB
35, 18, -64
LCH
35, 67, 286
OKLCH
0.46, 0.18, 262
XYZ
12, 9, 48
LUV
35, -15, -86
HWB
221, 9%, 27%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.