Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174D7C
RGB
23, 77, 124
HSL
208, 69%, 29%
HSB
208, 81%, 49%
CMYK
81, 38, 0, 51
LAB
31, -4, -32
LCH
31, 32, 263
OKLCH
0.41, 0.10, 249
XYZ
7, 7, 20
LUV
31, -17, -42
HWB
208, 9%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.