Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174D98
RGB
23, 77, 152
HSL
215, 74%, 34%
HSB
215, 85%, 60%
CMYK
85, 49, 0, 40
LAB
33, 5, -47
LCH
33, 47, 277
OKLCH
0.43, 0.14, 258
XYZ
9, 8, 31
LUV
33, -16, -63
HWB
215, 9%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.