Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174F71
RGB
23, 79, 113
HSL
203, 66%, 27%
HSB
203, 80%, 44%
CMYK
80, 30, 0, 56
LAB
31, -9, -25
LCH
31, 27, 251
OKLCH
0.41, 0.08, 240
XYZ
6, 7, 17
LUV
31, -18, -32
HWB
203, 9%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.