Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174F95
RGB
23, 79, 149
HSL
213, 73%, 34%
HSB
213, 85%, 58%
CMYK
85, 47, 0, 42
LAB
33, 3, -44
LCH
33, 45, 274
OKLCH
0.43, 0.13, 256
XYZ
9, 8, 30
LUV
33, -17, -59
HWB
213, 9%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.