Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175168
RGB
23, 81, 104
HSL
197, 64%, 25%
HSB
197, 78%, 41%
CMYK
78, 22, 0, 59
LAB
32, -13, -19
LCH
32, 23, 237
OKLCH
0.41, 0.07, 229
XYZ
6, 7, 14
LUV
32, -20, -23
HWB
197, 9%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.