Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17536E
RGB
23, 83, 110
HSL
199, 65%, 26%
HSB
199, 79%, 43%
CMYK
79, 25, 0, 57
LAB
33, -12, -21
LCH
33, 24, 241
OKLCH
0.42, 0.07, 232
XYZ
6, 7, 16
LUV
33, -20, -27
HWB
199, 9%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.