Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175390
RGB
23, 83, 144
HSL
210, 72%, 33%
HSB
210, 84%, 56%
CMYK
84, 42, 0, 44
LAB
34, -1, -40
LCH
34, 40, 269
OKLCH
0.44, 0.12, 253
XYZ
8, 8, 28
LUV
34, -18, -53
HWB
210, 9%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.