Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17545D
RGB
23, 84, 93
HSL
188, 60%, 23%
HSB
188, 75%, 36%
CMYK
75, 10, 0, 64
LAB
32, -17, -11
LCH
32, 21, 213
OKLCH
0.41, 0.06, 209
XYZ
5, 7, 11
LUV
32, -21, -12
HWB
188, 9%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.