Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17546A
RGB
23, 84, 106
HSL
196, 64%, 25%
HSB
196, 78%, 42%
CMYK
78, 21, 0, 58
LAB
33, -14, -19
LCH
33, 23, 234
OKLCH
0.42, 0.07, 227
XYZ
6, 8, 15
LUV
33, -21, -23
HWB
196, 9%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.