Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17559B
RGB
23, 85, 155
HSL
212, 74%, 35%
HSB
212, 85%, 61%
CMYK
85, 45, 0, 39
LAB
35, 2, -44
LCH
35, 45, 272
OKLCH
0.45, 0.13, 255
XYZ
10, 9, 32
LUV
35, -19, -61
HWB
212, 9%, 39%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.