Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17565A
RGB
23, 86, 90
HSL
184, 59%, 22%
HSB
184, 74%, 35%
CMYK
74, 4, 0, 65
LAB
33, -19, -8
LCH
33, 21, 204
OKLCH
0.42, 0.06, 201
XYZ
6, 8, 11
LUV
33, -22, -8
HWB
184, 9%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.