Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175697
RGB
23, 86, 151
HSL
210, 74%, 34%
HSB
210, 85%, 59%
CMYK
85, 43, 0, 41
LAB
35, 0, -42
LCH
35, 42, 270
OKLCH
0.45, 0.12, 253
XYZ
9, 9, 31
LUV
35, -19, -57
HWB
210, 9%, 41%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.