Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17569F
RGB
23, 86, 159
HSL
212, 75%, 36%
HSB
212, 86%, 62%
CMYK
86, 46, 0, 38
LAB
36, 2, -46
LCH
36, 46, 273
OKLCH
0.46, 0.13, 255
XYZ
10, 9, 34
LUV
36, -19, -63
HWB
212, 9%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.