Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1758A6
RGB
23, 88, 166
HSL
213, 76%, 37%
HSB
213, 86%, 65%
CMYK
86, 47, 0, 35
LAB
37, 4, -49
LCH
37, 49, 274
OKLCH
0.47, 0.14, 256
XYZ
11, 10, 37
LUV
37, -19, -67
HWB
213, 9%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.